Principal Consultant at ADSTRAT Branding Management Consortium, Charles O’Tudor is sharing helpful solutions on how businesses can improve their brand recognition at this time. “To help clarify the branding process for business owners,especially startups looking to understand and explore the […]
These are unprecedented times, with most brands confused on how to navigate for success. How can individuals and corporate brands communicate meaningfully and thrive? GLG’s Managing Partner, Omawumi Ogbe hosted a tweet chat with communications professionals – Adebola Olomo, Kelechi Chiboka and Nelisa Ngqulana. Adebola Olomo leads […]
Like an unending nightmare, we have watched the world, it’s inhabitants and their institutions become crippled by the Covid-19 Pandemic. The virus which originated from Wuhan in China has spread to about 195 countries in the world infecting hundreds of […]
On Sunday the 8th of March 2020, the world celebrated International Women’s Day, a day set aside to celebrate all women and women’s rights. This years ‘theme was #EachforEqual and as usual, organizations sent out newsletters, social media posts and ads with different messages about […]
Cultural appropriation occurs when an individual or a group take aspects of a culture from a minority group and use it for purposes that are unintended by the original culture or even offensive to that culture. Cultural elements from makeup […]
If you’re in touch with the world, you’d realise that there is an inclusivity movement going on. Inclusive marketing means creating content that truly reflects the diverse audiences or communities that your brand or company serves. It describes campaigns that […]
