It’s World PR Day today! Public relations practitioners and PR associations from across the globe are coming together to celebrate the first-ever World Public Relations Day. The July 16 date was inspired by American PR expert Ivy Ledbetter Lee who […]
The strength and power of a brand is an essential part of brand equity. In times like we’re experiencing now, it is even more important to create and maintain brand equity. Brand equity in simple terms describes a brand’s value. This value is […]
Cultural appropriation occurs when an individual or a group take aspects of a culture from a minority group and use it for purposes that are unintended by the original culture or even offensive to that culture. Cultural elements from makeup […]
