International Women’s Day Gone Wrong – The Wema Drama

On Sunday the 8th of March 2020, the world celebrated International Women’s Day, a day set aside to celebrate all women and women’s rights. This years ‘theme was #EachforEqual and as usual, organizations sent out newsletters, social media posts and ads with different messages about that. And as with brand messaging and interpretation, there were some ambiguity and misrepresentation as 

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Jackie Aina Uoma beauty scandal

Jackie Aina/Uoma Beauty Scandal – How well was it handled?

Cultural appropriation occurs when an individual or a group take aspects of a culture from a minority group and use it for purposes that are unintended by the original culture or even offensive to that culture. Cultural elements from makeup and hairstyles to tattoos, language, and even certain wellness practices that may have deep or 

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KimOprah is embracing inclusivity with new skincare line

Kimoprah Embraces Inclusivity with New Skincare Brand, “Kim’s Secret”

If you’re in touch with the world, you’d realise that there is an inclusivity movement going on. Inclusive marketing means creating content that truly reflects the diverse audiences or communities that your brand or company serves. It describes campaigns that embrace diversity by including people from different backgrounds or stories that unique audiences can relate 

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