Looking for ways to create a buzz on social media without breaking the bank? Here are 5 easy and effective ways to create a buzz for your event
Create Original Content
The secret to nailing your event is to produce thorough and engaging content to support and surround your event marketing efforts. Creating the right content will drive registrations, satisfy attendees, and boost your brand’s exposure. Website-based articles, blog posts, videos, social media posts, images, memes and GIFs are some of the content you can use to make the public anticipate your event.
Create an Event Hashtag
For your event to get the much needed buzz, you need a hashtag that you can use across channels and platforms. Hashtags help you to answer 5 questions for your audience – The who, what, when, where and, the why of your event.
By including a hashtag in your pre-event and post-event tactics, you’re not only pulling a conversation together, but you’re also making it easy for people to find photos and attendee interactions on your event. Your hashtag also helps in analytics as you can track your event activities and audience engagement.
Tip: Make your hashtag memorable, easy to write and relevant to your brand or event niche.
Collaborate With Influencers
Partnering with influencers is a time tested marketing strategy for many brands. When celebrities and other famous people help promote your event or use your stuff, their fans and other people who look up to them are much more likely to do the same as well.
Working with influencers will make your event reach a bigger audience, build trust for your brand, grow your social following, increase site traffic, get more leads and drive sales. Tip: you don’t have to use macro influencers with very large following, nano-influencers with 2K-10K followers who have very engaged followers have proven to be very effective.
Run Social Media Contests
Social media contests provide an amazing opportunity to amplify events. Contests can consist of a simple giveaway or full-blown campaigns. When setting your budget, make sure you consider the prize, promotion cost, and any paid services you will use.
Social media contests will boost brand engagement, increase social media following for your brand, grow your email list, encourage community engagement and help you understand your customers better.
Launch Paid Social Media Ads
Paid social media gives your event instant visibility. Ads are guaranteed to pop up in the user’s feed and give you the chance to reach more people than you would organically. This gives you a window of opportunity to drive traffic to your event.
For your event to get the desired reach, find where your audience spends their time online. This could be either Facebook, LinkedIn, Instagram or Twitter and more.
In essence, social media ads can enable you to expand your reach and target the right people for your event and you don’t have to spend much.